The Full Story
About Us
Being involved in fisheries management working under some of the best biologists in the area for over 27 years, we've learned a lot about what works and what doesn't. The different management techniques and programs have all helped in building an experience level with a hand's-on approach and understanding that puts us in a very unique position to share and pass on that knowledge by helping you, the customer to cash in on that education to help bring your pond to the highest standards possible for years of enjoyment and family fun.
Our Mission
Our mission is to honor the proven success of Big Eye Spinnerbaits while driving innovation in lure design. We strive to deliver spinnerbaits that blend craftsmanship, performance, and realism, helping anglers of all levels achieve success on the water.
Our Values
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Heritage & Legacy: Respecting the 14-year tradition built by Jason and Shawna Cooper.
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Expertise: Leveraging Kenny’s decades of fisheries experience to guide product development.
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Innovation: Designing spinnerbaits that mimic real fish and advance angling performance.
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Quality & Reliability: Ensuring every lure meets the highest standards for durability and effectiveness.
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Community: Serving recreational and competitive anglers with passion and integrity.
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Commitment to Success: Helping anglers make every cast count.
The People
For more than 14 years, Big Eye Spinnerbaits has been a trusted name among anglers, built on the dedication and craftsmanship of Jason and Shawna Cooper. Today, Kenny and Tami Sanderson proudly continue that legacy, carrying forward the brand’s reputation for quality and success on the water. Kenny brings decades of experience in fisheries management, including work with state fisheries departments and overseeing his own operations at Aquatic Specialties. This expertise, combined with a passion for innovation, drives the development of new spinnerbaits that closely mimic real fish, giving anglers the ultimate edge.
